In the Spotlight

Your subscription TV service on web, Fire TV, Roku, Chromecast, iOS, Android, AppleTV, Android TV…

If we’re to learn just one thing from Netflix, it is that it pays to be everywhere. When you subscribe to their service, you can watch it in your browser, or on Roku, or Fire TV, or other platforms. It’s a great way to 1) reach your viewers, and 2) provide them with the ultimate convenience.

With that in mind, it’d be terrific if you could launch your own subscription TV service on:

  • iOS
  • Android
  • Apple TV
  • Android TV
  • Amazon Fire
  • Fire TV
  • Roku
  • Chromecast, and
  • Web browsers.

…but even if you’re running a big business, paying to develop all these apps would burn a hole in your budget, right? We’re talking about 6 figures in development costs, aren’t we?

Astonishingly, right now you can launch your own subscription TV service, with the apps on ALL the platforms above, for the one-time payment of just $99, using Odeum.

Sounds waaaay too good to be true, doesn’t it?
The devil is in the detail, so before you jump to secure your own subscription TV service, let’s take a close look at pros and cons.

The Advantages

There’s lots that I love about what’s on offer:

  1. You get to run a subscription video service on all major platforms.
  2. You only pay once, and the cost is next-to-nothing. If you take your family out to dinner, you’d pay more. By comparison, Vimeo OTT starts at $500 per month.
  3. You get fully-branded website on your own domain.
  4. No learning curve to speak of. The tools provided are well thought-out and user friendly.
  5. Easy pricing setup, as well as in-app purchases.
  6. Easy branding, with your own logos, images, color scheme, and labels.
  7. Easy video content management, and unlimited bandwidth for streaming your videos.
  8. Comprehensive stats on subscriptions and viewing behavior.
  9. You get to engage your viewers with announcements and push notifications.
  10. Create discount coupons, create free trials, send emails, create promotional banners, and a lot more.

Without a doubt, when you grab this deal, your one-time investment of $99 stretches a long way 🙂

The Disadvantages

Getting the lifetime Odeum deal is so good that it is easy to overlook some of the important details that limit the way you use this service. This is what I am talking about:

  • As part of the lifetime deal, you get 10 hours of video per channel. What happens if you need more? Then you pay $4 per month for every hour above the 10-hour allocation. If you’re planning to keep your viewers subscribed by adding 2 hours of content every month, the cumulative costs quickly stack up:
    • After 1 month, your costs would be $8 per month
    • After 2 months, your costs would be $16 per month
    • After 3 months, your costs would be $32 per month, etc.
  • Odeum charges 2.9% + $0.30 for transaction fees, plus 1% if an international credit card is used, which is all good. However, there’s an additional cost of $1 per subscriber per month. This rules out having a free channel, unless you’re exceptionally good at finding sponsors and TV advertisers for your channel.

The Subscription TV Business Blueprint

Even the best of deals fall short if you cannot envisage how to fit the service into your business model.

Fortunately, there is a simple but highly effective business blueprint to take the full advantage of Odeum pros, which is great because I’d hate to miss out on the chance to have a subscription video service on all major platforms.

Let me share my subscription TV business blueprint with you…

Odeum one-time $99 investment allows you to run a subscription service for ONE video course on all major platforms. It must be a subscription channel, not a free channel.

Start by picking a niche that is of interest to many people. You don’t want to compete with Netflix. You want a SINGLE topic that you can turn into a video course. Here’s an example: "Facebook Marketing Boss", a channel that explains step-by-step how to use Facebook to reach the prospects for your product, and how to turn them into your customers.

Next, you’d structure your video course as follows:

  • 6 hours and 15 minutes of static content:
    • One 15-minute video to explain the benefits of subscribing to your channel
    • 2 hours of core content for beginners
    • 2 hours of content covering the strategies for intermediate users
    • 2 hours of content for advanced users
  • 2 hours of dynamic content.

Dynamic content comprises the videos that you change on monthly basis, including one or more of the following:

  • Latest industry news and findings
  • Cheat sheets
  • Case studies
  • Expert interviews
  • New tools, and
  • Templates, reports, blueprints, and other resources.

At the beginning of the month, you delete your 2 hours of old content and upload the new content.

This way, your video course always stays fresh, up-to-date and valuable, and you stay within the 10-hour limit of your lifetime license. You can always re-purpose your old content as a freebie on your YouTube channel or elsewhere, in order to generate more traffic that you turn into subscribers.

With this blueprint, 8 hours and 15 minutes of your video time is allocated, leaving you with 1 hour and 45 minutes of spare video time, which you can use to boost any of your existing allocations as you see fit.

Every subscription service is subject to churn, i.e. you’re bound to lose a percentage of your viewers every month. Here are the 3 things what you need to do to keep your existing viewers happy, and secure that the number of your subscribers is always growing:

  1. ALWAYS announce the new content one month in advance.
  2. At the beginning of the month, provide the new content as promised, AND as a free bonus give your viewers HALF of the content for the following month. From then on, every month you’ll be providing the remaining half of the content that you’ve announced, plus the free bonus in the form of the half of the following month’s content. People love to see things being brought to a completion, and will stay subscribed just to see the remaining half.
  3. Price your subscription as the impulse buy. This makes the buying decision easy, and gives you a lot more subscribers. What exactly is an impulse buy depends on the niche, and can be as low as $10 per month or less for a hobby, and many times more for an investing course.

This blueprint is designed to give you the most out of Odeum, keep your viewers happy, increase the number your subscribers every month, and give you nice profits in the process. When you follow this blueprint with the quality content, it is actually quite hard to go wrong.

Is Odeum Likely to Go Out of Business?

Together with many others, there were occasions in the past when lifetime deals turned out to be bitter disappointments. You buy into it, put your time and effort into it, and in 6 months time the company is gone, and with it your investment too.

Here’s the crux of the problem: the vendor becomes cashed-up selling the lifetime deal to an ongoing service, but since the service continues to incur maintenance, storage and bandwidth costs, the longer it goes the thinner the profit margin becomes, until it nosedives into the negative territory. For this reason, some vendors are highly motivated to grab the profits and run…

…which is why these days I am a lot more cautious when it comes to lifetime deals.

After looking into Odeum, I am satisfied that their business model is super-strong, their apps and the entire service of high quality, and they have every reason to continue to thrive in their industry. Their monthly per-subscriber fees and the transaction fees cover the maintenance and other costs, while giving them the healthy profits for continued innovation.

At the same time, per-subscriber and transaction fees are easy to pay because it means that your viewers are paying you for their subscriptions, you do not have other ongoing costs. It’s a nicely balanced solution in a win-win situation.

The Time to Decide

Do you see yourself ever publishing an information product or a video course?

If the answer is NO, then Odeum is probably not for you.

If the answer is YES, then the next 2 steps are clear:

  1. Work out how many courses are you going to publish. For each course you need one code, and it’s a good idea to buy an extra code to be on the safe side. It is possible to obtain up to 10 codes, but 3 to 5 is probably optimal.
  2. Get Odeum and start working on your first subscription channel

In any case, the time to decide is NOW. Why? Because Odeum is available through AppSumo, and their specialty is packaging best long-term services into a lifetime deal. To this aim, only a limited number of licenses is available, and once they are sold out they are sold out.

Here’s what recently happened to me: OneStream Live, which lets you live-stream on multiple platforms at once, became available through AppSumo. It was a great lifetime deal, and I immediately decided to buy it – but I could not work out how many codes I’d need. By the time I made up my mind 2 days later, the message "This Deal is Sold Out" greeted me on the OneStream Live sales page. Only the regular monthly and annual plans are available, the lifetime deal is gone. Eh, what can you do, I wish I could turn back the clock and get it…

I am very happy that with Odeum I did not make the same mistake. When a lifetime deal that lifts your business becomes available, you get it immediately, while it is still available.

 

About DrAlex

After 20+ years in web publishing, 100+ major software projects and video courses to lift your business, Dr Alex Davidovic is here to share his accumulated knowledge that has allowed him to travel the world, put his kids through private schools, and enjoy the lifestyle that few people can afford.  The key advantage that you and I have over multinational corporations is the ability to react super-fast and pounce onto the business opportunity as it arises. Use this advantage and subscribe to Dr Alex's newsletter to: a) choose the LIFESTYLE you want to have, and b) build the business to match it.