Tag Archives: based email marketing

Imagine this You create an awesome lead magnet. You've done your market research, so you know your prospects are going to fall all over themselves to get their hands on this product by joining your list.Right?

Fifteen years ago it was super easy to build a big list fast. That's because email was a bit of a novelty still to a lot of people, so they freely gave their email address away in exchange for a cheap report and a newsletter. That's not the way things work today.