Writing a sales letter is easy. But writing one that actually converts browsers to buyers takes a bit more work. Question is, how are your sales doing? Is your copy working for you? What about your conversions and what your plan is to increase them?
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How To Get Inside Your Prospects Heads with Persuasive Copywriting
Before you even write one single word of your sales letter, there's something you need to do: profile your target market. That's just a fancy way of saying you need to get inside their heads. You need to understand what they want, what motivates them, how they think and how they feel.
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