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Writing a sales letter is easy. But writing one that actually converts browsers to buyers takes a bit more work. Question is, how are your sales doing? Is your copy working for you? What about your conversions and what your plan is to increase them?

Before you even write one single word of your sales letter, there's something you need to do: profile your target market. That's just a fancy way of saying you need to get inside their heads. You need to understand what they want, what motivates them, how they think and how they feel.